As an independent writer, finding inexpensive avenues to market book is beyond cumbersome. Among many options is vending at sponsored events. One assumes there will be a large number of people in one place with customers waiting to spend money. I have learned the hard way this is not always the case. Finding good vending opportunities takes research. I have had good experiences and not so good experience, but the event planner for these opportunities never promise a set amount of sales. But what about those that actually steal. Yes, I am speaking of a thief. I would not normally call someone a thief but I purchased vending space for an event that never was. Usually, the planner of an event will make contact via email for those vendors who paid for space with set up details. After having no contact with the event planner, I contacted the email on the receipt. I did not receive a response. Finally, I contacted the hotel. Guess What? The sales staff never heard of the event nor the planner. I emailed the planner and requested my funds to be returned but if I needed those 67.00 bucks, well let’s just say I would be SOL. All is not lost, I learned a valuable lesson:
Before sending money get the name and address of the vending space. This loser provided the name and address, but I did not bother to check with the venue site. Check with the site.
Don’t panic or feel pressure when an event planner’s pitch is “tables are going fast.” If they are going so fast, then why broadcast. Take your time.
If an event is not well established, do not send your money too far in advance.
Check out pictures of past events. Look at the crowd versus the number of vending tables.
Compare cost. Paying 100.00 for a two-hour event may not be the ideal for immediate sales.
Canvas your social groups and ask others to share their experience.